With five generations sharing the workplace, it’s crucial to reach people where they spend the most time: online. Regardless of age, your employees absorb information differently, but all expect information to be easy to access and use, including benefits. Create a multichannel communications ecosystem by integrating social media into your benefits communication strategy. This guide gives you everything you need to know to ramp up your efforts, including:
It’s no secret that employees are on social media. In fact, the average person spends about 2 hours each day on social networking sites. That’s more time than they spend eating, socializing—even grooming. People are making decisions on the go, connecting to information—and each other—whenever they need to, from wherever they are. Social media lets you reach more people more frequently, in ways they’re likely to read and engage with right away. It’s an especially powerful tool when it comes to organizations that have a significant number of remote and non-desk employees. Plus, it’s a low-cost way to educate and influence your employees and their families in real time without exhausting internal resources. As social media usage continues to rise, benefits teams have fewer obstacles and more incentive to get started.
Get your social media guide today, and start reaching even more employees.